Core values vary on both an individual level as well as a business level. Leaders that truly embody their company core values know how to cultivate a positive company culture and use those values to guide their business decisions. Whether you’re an employee or an entrepreneur, it is important to understand your personal values and how those values can help guide your career decisions.


For example, Fly High Coaching has been built on the following values:

  • Vision → Maintaining a vision for ourselves and clients that moves in a progressive direction
  • Integrity → Preserving integrity, honesty, and accountability
  • Service → Desire to help and support
  • Excellence → Striving for continuous improvement and growth
  • Positivity → remaining a positive force

Whether it’s a decision with our clients, business, employees or any other aspect, we are able to use these values to ensure that we are moving forward, but also staying true to who we are. If a decision doesn’t align with these values, we know we have to take a deep dive and evaluate whether or not it benefits us and embodies who we are.

How Your Values Can Guide Your Decisions

When you let your true core values guide your decision-making process, it doesn’t mean you have to throw the entire decision-making process out the window. There are dozens of elements to consider when making a decision. However, when you mix in your core values, you can make decisions that fully align with who you are, as well as what you want your business to be. Instead of just asking, “if this will make me money.” You’ll ask, “will this make me money?” AND “does this truly align with my values?”

It Gives You a Why

Knowing your “why” gives you a foundation to guide you in making decisions and not stray from the path. You can use your core values to help define your ultimate “why” as well. When you know why you started a journey, when things get hard, you can refer back and keep pushing forward. Your core values can give you a great place to start to give you a clearer picture of what you truly want, and define your “why”. You may think you know why you wanted to begin an endeavor, but your core values can give you a 360-degree view of that “why.”

Values and Authenticity

When you analyze a decision, you’re making a conscious effort to ensure you make the subjectively right choice. By focusing on your choices through the lens of your core values, those choices become inherently clearer. It also allows you to be ultimately authentic. People are attracted to individuals that portray authenticity. Organizations proclaim their values and put it out there, in order to attract people to their organizations who share their beliefs. This is true for both customers and employees.

Employees are no longer willing to accept the first job they see. They want to know that the company they work for aligns with their personal values and allows them to feel like their work matters and is worthwhile. Workplace turnover is costly, and when companies can find employees that inherently align with their values, they are less likely to leave and more likely to agree with company business decisions.

If you haven’t taken the time to sit down and evaluate what your values are and how those values impact your career and business decisions, the time is now. This is going to help you gain a better understanding of why you began this path, how your values help guide your decisions, and how those decisions will have an impact on your personal and business future.  What are your core values?


P.S. Do you really know what has stopped you from being successful in the past?  You deserve to be successful in your career and life too. We can help you! You can create the life you want and the success you’re looking for, no matter what stage of life you’re in.  Check out our FREE Kick Start Your Success Course! 

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Porschia Parker-Griffin

Porschia Parker-Griffin is a Certified Professional Coach, Business Consultant, and Founder of Fly High Coaching. When she is not coaching, Porschia enjoys traveling, cooking, and working with animals.
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